Behind-the-scenes with Webflow's Brand Studio team - S04E02 with Jess Rosenberg

Update: 2023-06-07

Description

In this episode, Charli talks with Jess Rosenberg, Director of Brand Design and Creative at Webflow, about how brand design works at the company, their key success metrics, and how they are able to consistently put out high-quality work.

Jess also does a deep dive into how Webflow Conf came to be, and how exactly the brand studio team translated the Webflow brand into a live event.

Key Takeaways

01:32 - What is the brand studio team at Webflow responsible for?
02:40 - Jess’s role as Director of Brand Design and Creative
04:07 - How do you measure success with a team of multidisciplinary creatives?
06:43 - How the bran studio team is structured at Webflow
09:45 - How Webflow works with external agencies
11:02 - How the brand studio collaborates with other teams inside Webflow
16:01 - How did Webflow Conf come together and what was the brand studio team responsible for?
22:51 - How Jess’s team created ties between the Webflow Conf sub-brand and the company’s main brand
27:25 - Collaborating with the marketing team on a huge event
30:57 - Creating demand gen campaign assets
33:58 - How Jessica’s team has created a super-fast design system
36:33 - How the brand studio team interacts and works with data
37:13 - How does Webflow use Webflow?
40:59 - How often is the Webflow marketing site updated?
42:20 - Jess’s advice to those who want to create impactful brand and marketing design work