In this episode, Charli talks with Monika Pawlik, Lead Marketing Designer at Funding Circle. Monika talks about how she and her team have collaborated and stayed a tight-knit group through lots of change, working with external agencies, and how Funding Circle’s most successful campaign came to fruition.

Funding Circle is a UK-based lending platform that offers specialized funding options for small businesses. 

Key Takeaways

• 02:14 - Monika’s role as Lead Marketing Designer
• 04:35 - Where the design team sits in the larger org structure
• 06:24 - How designers collaborate at Funding Circle
• 09:22 - How Monika describes the Funding Circle brand
• 13:01 - How Funding Circle produces TV commercials
• 17:56 - Working with external agencies
• 20:46 - The neon campaign
• 25:43 - The impact of Funding Circle’s most successful campaign
• 28:57 - How much of Monika’s work is print vs digital
• 30:02 - The differences between print and digital design
• 33:03 - How Funding Circle measures the success of print campaigns
• 35:28 - Monika’s biggest challenges
• 37:39 - What’s next for Monika
• 38:23 - Monika’s proudest design moment 

Links 

• FundingCircle.com
• Monika on LinkedIn
• Marketing Design Dispatch
• Inside Marketing Design at Monday.com

Connect with Charli

• CharliMarie.com
• Charli on Twitter
• Charli on Instagram
• InsideMarketingDesign.com

Subscribe and stay in touch

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• Google Podcasts
• YouTube

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