No better person to kick off the Ahead of the Curve series than my friend and a mentor of mine - Bashar Wali. If you're in the hotel industry, you know Bashar. He's unapolagetically himself and criticizes the industry and brands because he truly cares. We talk about his departure from Provenance Hotels, where he served as President until last month, and why the Hotel industry lost it's way by focusing on things and aesthetics instead of people.

We also address how COVID has accelerated a much needed change in hospitality and why it's time for new innovation in the industry.