Being human is your coolest feature w/ Nick Power
Description
Marketers have become glorified executors, and, Nick Power isn't here to sugarcoat it. The lowercase LinkedIn legend– who also leads marketing at Noun Project– joins us to explain why your strategy docs are bullshit, why he'd delete his digital presence tomorrow, and how running five miles beats any marketing framework. We talk anti-billionaire content, why brevity is the ultimate flex in marketing, and how the entire tech industry turned marketing into a commodity.
Warning: This episode might make you quit your job or completely rethink your career—either way, you're welcome.
What we cover:
• Why Nick Power thinks 90% of marketers aren't actually marketing anymore
• The shocking reason a LinkedIn influencer would delete his entire digital presence
• How to fit an entire strategy into ONE SENTENCE (seriously)
• Why your positioning docs are expensive PDFs nobody reads
• The anti-billionaire marketing philosophy that's actually about mental health
• What happens when you've never worked with a product marketer (spoiler: you survive)
• The grind culture lie that's killing your creativity
• Why running 5 miles beats any marketing framework • How to give readers "the gift of surprise" in every post
• The real reason marketing became a commodity in tech
Timestamps
01:00 Hot Guest Introduction & Lower Case Legend
02:00 The Big Question: Are Product Marketers Actually Marketers?
02:22 Nick's Controversial Take: "Very Few Marketers Are Marketers"
03:00 The System Problem: Executors vs. Strategists
04:00 Marketing as a Commoditized Craft
05:00 Nick's Background: CPG to B2B Tech
06:00 Rapid Fire Round Begins: Digital Presence vs. Family
07:00 The Mixed Bag of Online Attention
08:30 Zoom Calls vs. Person Captivity
10:00 Content Strategy: Wake Up and Write
11:30 LinkedIn Trolling & Negative Engagement
13:00 Quitting Social Media Discussion
15:00 The State of Marketing Salaries
17:30 Marketing Budget Allocation Debate
19:00 Personal Branding vs. Company Branding
21:00 The Death of Blogging
23:00 Keyword Strategy & SEO Reality Check
25:00 Marketing Advice You'd Give Your Younger Self
27:00 Worst Marketing Experience Stories
29:00 Firing Yourself from Marketing
31:00 Career Identity Crisis Discussion
33:00 Breaking Down Nick's Content Strategy
35:00 The Art of Brevity: One-Sentence Philosophy
36:00 Anti-Billionaire Content Explained
37:00 Late-Stage Capitalism & Grind Culture Critique
38:00 Coping Mechanisms: Running, Music, Kids
39:00 From Surf to Run: Finding Flow State
40:00 Mental Health in Marketing
41:00 Closing & Noun Project Shoutout
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