Below-Market Rent: A Win-Win Strategy
Update: 2025-11-30
Description
The Garbers, a Florida couple, manage their twenty-eight rental units by offering below-market rates, aiming to reduce tenant turnover and foster positive relationships. They cap rent increases at five percent annually. Meanwhile, Washington-based investor Dion McNeeley uses the binder strategy to educate tenants on market prices, often leading to self-proposed rent increases. Both approaches prioritize long-term benefits and property maintenance over immediate market-rate profits.
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