Benelli’s new Advanced Impact (A.I.) barrel and choke system isn’t just a tweak—it’s a full redesign of what happens to your shot the moment you pull the trigger. In this episode, we break down how A.I. reshapes the internal bore profile to squeeze out more velocity, more downrange energy, and a tighter, harder-hitting shot string.

Using Benelli’s own high-speed camera tests and multi-barrier penetration data, we compare A.I.-equipped guns against leading competitors with both lead and steel loads. You’ll hear how many more pellets are actually getting through the target and why that matters in the field and on the range.

We also walk through the specific Benelli models launching with A.I. technology—from SBE 3 waterfowl workhorses to ETHOS upland and sport guns—plus finishes, gauges, and where these MSRPs land in the premium shotgun market.

If you want to understand what Benelli’s Advanced Impact system really does beyond the marketing buzzwords, this briefing is your shortcut.