How we find the best Apple Watch deals

To find the best Apple Watch deals we continuously monitor the market to spot the most worthwhile bargains, but, ultimately, our recommendations are based on our own in-experience with the full range of Apple Watches, which we have reviewed and use daily. Our editors’ selections are guided by a simple principle: we won’t recommend buying something that we wouldn’t buy ourselves. We focus on products at prices we believe are fair, ensuring our recommendations steer you toward genuine savings.

Price is just one factor we consider. A significant part of our methodology is evaluating the overall value of a deal, especially when comparing different generations of the Apple Watch. When Apple launches new models, such as the Series 11, SE 3, and Ultra 3, we see resellers clear out stock of previous-generation models at lower prices. We highlight these opportunities, as older models like the Series 10 or Ultra 2 can become excellent alternatives to the latest releases.

It isn’t always the case that an older Watch is a good option though: we’ve previously advised readers to avoid what seemed like an all-time-low price on an older Apple Watch SE 2 because the newer Apple Watch SE 3, available for just $40 more, offered a vastly superior feature set, including an always-on display, a faster chip, and better battery life.

We also recommend checking the Apple Refurbished Store as a source for year-round discounts. Products from this store are revamped by Apple and include a one-year warranty, often providing substantial savings on recent models like the Apple Watch Series 10 or Ultra 2.

Is now a good time to buy a new Apple Watch?

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David Price / Foundry

Now is an excellent time to buy a new Apple Watch. The latest models, the Series 11, SE 3, and Ultra 3, were released in September 2025, so the product line is fresh, and you won’t have to worry about a new model arriving just weeks after your purchase. Additionally, despite Black Friday having passed, holiday deals are still abundant, offering significant savings on both the newest and previous-generation watches.

That said, the best time to buy is during the major sales events: Amazon’s Prime Day in July and October, or Black Friday in November. There may also be deals during Amazon’s spring sale. The worst time to buy is in the summer, just before Apple’s usual September hardware update, as you risk purchasing a device that will soon be outdated.

We also have a guide to the best Apple deals right now on all Apple products, including MacBook Air deals, MacBook Pro, iMac, Mac mini, iPhone and iPad.

Which Apple Watch to buy

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David Price / Foundry

When choosing which Apple Watch to buy you should consider various factors. If you need advanced health sensors, like ECG and blood oxygen monitoring, then you need to choose the Series 11 and Ultra 3 (or the Series 10 and Ultra 2) because the SE doesn’t offer those options. But if you are on a budget the Apple Watch SE 3 offers importtant features like Fall Detection and heart rate monitoring, and comes at an affordable price. The best batte