Stephen Brown, COO of LedgerGurus, shares critical financial metrics and challenges facing modern e-commerce businesses, from understanding true contribution margins to navigating complex cash conversion cycles. He breaks down the evolving landscape of e-commerce financing, warning against predatory merchant cash advances while highlighting emerging specialized lending solutions. The conversation provides valuable insights into how e-commerce companies can maintain profitability in an increasingly competitive market, with practical guidance on managing everything from inventory cycles to sales tax compliance.

Learn more about Peerview Data
https://www.peerviewdata.com

Connect with Stephen Brown
https://ledgergurus.com/about
https://www.linkedin.com/in/stebro

Connect with Glenn Dunlap
https://linkedin.com/in/glenn-dunlap

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• (00:00 ) - Welcome to Best Metrics
  


• (00:44 ) - Meet Stephen Brown, COO of LedgerGurus
  


• (02:46 ) - Understanding the E-commerce Landscape
  


• (08:03 ) - Key Financial Metrics for E-commerce
  


• (16:34 ) - Navigating the Cash Conversion Cycle
  


• (20:38 ) - Impact of Global Events on E-commerce
  


• (23:48 ) - Tariffs and the Future of Manufacturing
  


• (28:37 ) - Challenges in Traditional Lending
  


• (38:48 ) - Legal and IP Protection in E-commerce
  


• (43:39 ) - Complexities in E-commerce Accounting
  


• (52:35 ) - Future of E-commerce and Retail
  


• (54:52 ) - Conclusion and Contact Information