Best Of: Women in Sports (Record Purses, Sold-Out Arenas, & What’s Next)
Update: 2025-08-26
Description
Women’s sports are surging. Participation is climbing, purses are growing, arenas are selling out, and today, we’re spotlighting the people and ideas powering that momentum: from the LPGA and USGA, fast-rising leagues like the PWHL, tech-forward formats like TGL, and iconic brands like the Harlem Globetrotters.
You’ll hear from the following guests:
- (0:40 ) Danette Leighton, Women’s Sports Foundation
- (5:52 ) Liz Moore, LPGA
- (13:19 ) Mollie Marcoux Samaan, former LPGA Commissioner
- (20:06 ) Jon Podany, USGA
- (24:05 ) Amy Scheer, PWHL
- (27:18 ) Jon Kropp, TGL
- (30:44 ) Jayne Bussman-Wise, PWHL
- (35:06 ) Keith Dawkins, Harlem Globetrotters
In this episode, you’ll hear:
- Why the current boom in women’s sports is decades in the making: “five generations” of Title IX turning access into audience and investment
- How the U.S. Women’s Open doubled its purse to $12M in just three years and landed prime-time coverage at Pebble Beach
- PWHL’s breakout with sold-out arenas (including a rapid 19,000 seat sellout), single-entity agility, and expansion to eight teams
- How TGL’s tech format lets men and women compete side by side, and why expansion to new venues is next
- The Globetrotters’ co-ed future, from Lynette Woodard’s trailblazing role to today’s strategy that treats inclusion as smart audience growth
Resources and Links:
Learn more about Next League on our website and LinkedIn. We are leading sports organizations into the digital future.
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