Bestselling author Roxie Nafousi on launching her new perfume line Alia
Description
In this episode, Viola is joined by Roxie Nafousi – bestselling author, manifestation coach, and founder of fragrance brand Alia – to talk about her pivot from books to beauty, and why it's been so much harder than she expected. Roxie opens up about why she chose fragrance as her next creative outlet and how scent bypasses the conscious mind to connect with us on a more primitive, subconscious level. She discusses the meaning behind Alia – "to rise higher" in Arabic – and how launching the brand was about reclaiming her Iraqi heritage after years of hiding it due to racist bullying at school.
She's candidly honest about the production challenges she faced, from shipping delays to an infamous "sesame oil" incident the day before her campaign shoot. She also talks about the reality of building a business as a single mother, working with half the resources and twice the stress, why gratitude is essentially evidence gathering – and one of the fastest ways to shift your mindset. And her biggest lesson about manifestation: that we can only manifest what we believe we're worthy of receiving.
United States
