Betting on the Big Cat: Gerry McGovern on Jaguar’s big gamble
Description
In this episode of the Luxury Society Podcast, hosts Robin Swithinbank and David Sadigh speak with Gerry McGovern, Chief Creative Officer at Jaguar Land Rover, about Jaguar’s dramatic reinvention. With car sales paused and a controversial brand overhaul underway, McGovern explains why the future of Jaguar depends on embracing change—even if it means dividing opinion.
They discuss:
- The global reaction to the Type 00 concept and rebrand
- The backlash on social media
- The creative vision behind transforming Jaguar from a struggling carmaker into a modern luxury brand.
Gerry shares insights on branding, polarising design and why emotional connection matters more than mass appeal.
Benedicte Soteras, Partner and International Client Director at DLG provides data insights, revealing record online engagement, spikes in search interest, and Jaguar’s emerging relevance in the wider luxury space.
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Produced by Juliet Fallowfield, 2025 www.fallowfieldmason.com
United States
