Beverage Experiences Need an Update
Description
Host Adam Dorrell welcomes Daniel Solomons, CEO and Co-Founder of Update — the world's first and only energy drink without caffeine.
He tells the story of founding the company in New York City after booking a one-way ticket from Sydney, Australia, and now “disrupting an old school market with a product that is equally as effective, healthier, and better for you." It’s fascinating to hear the origin story of how they developed Update.
Apart from the science behind the drink, Daniel is pioneering new channels to distribute Update including directly to his target market, Wall Street influencers. And with that comes the opportunity to make incredible new experiences for the trade and consumers.
You can learn more about Update here: drinkupdate.com
United States
