In this episode, host Filiberto interviews Alberto Duran Sampedro, a long-time friend and colleague from their MBA days. Alberto shares his extensive journey from banking to working in an advertising agency, the pharmaceutical industry, and finally joining his family's luxury jewellery business in Spain. Alberto provides insights on the evolution of the global jewellery market, highlighting a shift from high-end watches to branded jewellery and explaining how digital platforms and the consolidation of brands are reshaping the industry. They also discuss the importance of storytelling, traceability, and sustainability in luxury. The episode concludes with Alberto's thoughts on future trends and potential investment areas within the luxury market, emphasising brands with authentic narratives and emerging markets like Japan, Korea, and India.

00:00 Introduction

01:01 Meet Today's Guest: Alberto Duran

01:42 Alberto's Career Journey

02:17 Overview of the Family Business

04:24 Shifts in the Global Jewellery Market

06:55 The Rise of Branded Jewellery

13:03 Digital Influence on the Jewellery Industry

20:43 Trends and Future of the Luxury Sector

28:04 Balancing Tradition and Modernity

31:26 Conclusion

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