What really makes a franchisee “wealthy”? Is it the best location, the longest hours, or just a bit of good luck? According to franchise performance coach and bestselling author Scott Greenberg, it’s none of the above.

In this episode of The Advisory Board Podcast, host Dave Hansen sits down with Scott—author of The Wealthy Franchisee and Stop the Shift Show—to unpack the real secrets behind top-performing franchisees. With decades of experience as a franchisee, speaker, and coach, Scott has seen firsthand what separates thriving owners from those who constantly struggle.The conversation dives into:

• The human factor: why mindset, emotional control, and humility are non-negotiables for success.
  
  
• Franchise myths debunked: from the “good location” excuse to the myth that the hardest workers always win.
  
  
• The hourly employee challenge: how brands can better support franchisees who depend on frontline teams.
  
  
• Innovation vs. following the system: finding the sweet spot between executing proven processes and embracing change.
  
  
• Constructive dissent: why healthy debate (not constant agreement) actually strengthens franchise systems.
  
  

Scott also shares personal stories—from beating cancer twice to building his own successful units—that highlight his belief in resilience, service, and the power of putting people first. He reminds us that the best franchisees don’t make it about themselves—they make it about their employees, customers, and communities.

Dave and Scott keep it real (and a little playful), swapping stories about innovation battles, FACs that work, and even a nod to Ted Lasso’s famous suggestion box scene. By the end, you’ll walk away inspired to manage your emotions, invest in your people, and lead with humility.

Big thanks to our episode sponsor ClientTether for helping make these conversations possible.🎧 Tune in—you’ll laugh, you’ll nod in agreement, and you might just rethink what it truly means to be a wealthy franchisee.