Beyond OTAs: Building a Resilient Short-Term Rental Business with Damian Sheridan
Description
In this episode of the Hospitable Host podcast, we speak with Damian Sheridan, Co-Founder and CEO of Scale, about the significance of direct bookings in the short-term rental industry.
We discuss the importance of diversifying distribution channels beyond OTAs, the mindset shift required for hosts to embrace direct bookings, and practical strategies for building guest relationships and brand identity. The conversation also touches on advertising strategies and the upcoming Book Direct Show in Manchester, highlighting the importance of education and community in the direct booking space.
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