Beyond One-Size-Fits-All Fundraising: Applying Behavioral Science to PAC Communications
Update: 2025-05-08
Description
In this episode of Facts About PACs, the gang recaps NABPAC's May luncheon featuring Kevin Schulman from DonorVoice. Learn how to move from persuasion to attraction in PAC communications, understand the psychology behind donor motivation, and discover practical strategies to improve your fundraising efforts through personality-based messaging. Plus, find out the surprising statistic about PAC email open rates and why traditional generational targeting might not be as effective as industry peers once thought.
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