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In this week's episode Nick sits down with Ash Thorp, the founder of Alt Creative a company that offers illustration, design, VFX, animation, and directorial service. 

Ash  discusses his creative process, the challenges he faced, and the importance of continuous learning. He emphasizes the need for trust and open communication with clients and the importance of giving oneself time and space for ideation. Ash also talks about the changing landscape of the industry, including the impact of AI and the need for artists to adapt and stay curious.   He expresses concerns about the cognitive and cultural implications of relying too heavily on AI in the creative industry. Ash also shares his sources of inspiration and the importance of being present in the creative process. 

Takeaways

• Trust and open communication are crucial in working with clients
• Giving oneself time and space for ideation is important for the creative process
• Continuous learning and staying curious are essential for growth as an artist
• Setting boundaries and choosing where to spend energy can lead to better final products 
• AI can be a useful tool for mundane tasks in the creative process, but it cannot replace the journey of exploration and creativity that comes with human artistry.
• Relying too heavily on AI in the creative industry can have cognitive and cultural implications.
• Being present in the creative process and allowing ideas to come from moments of inspiration, such as in nature or through conversations, is important.