Beyond The Board - A Dozen Cousins
Update: 2025-06-12
Description
Our Father’s Day episode: A Dozen Cousins founder, Ibraheem Basir, shares the touching story behind his company's name - a tribute to his firstborn child, the twelfth cousin in the family. Join CEO Jason Buechel as he sits down with this Los Angeles-based father, who fondly recollects childhood cookouts in Brooklyn. This episode offers a unique blend of family values, culinary passion, and business acumen. Discover how Ibraheem's heritage and experiences shaped his approach to creating culturally inspired, healthier food options. Their conversation delves into:
- The entrepreneurial mindset: Seeking problems as opportunities
- How Ibraheem's personal wellness journey sparked product innovations
- A Dozen Cousins' retail journey and the growing popularity of global cuisines
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