DiscoverThe Sales History PodcastBeyond a Reasonable Doubt: Sales Hasn’t Changed
Beyond a Reasonable Doubt: Sales Hasn’t Changed

Beyond a Reasonable Doubt: Sales Hasn’t Changed

Update: 2025-08-21
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In this, the 50th episode of The Sales History Podcast, I step into the role of prosecuting attorney to put one bold claim on trial: that the sales profession has changed dramatically in the past decade. My case? The evidence shows otherwise. Drawing on over 140 years of books, magazines, and other artifacts, I attempt to prove that the foundational principles of selling are the same today as they were over 100 years ago. Decide the verdict for yourself.

@saleshistorian on Instagram - daily quotes, pics & comics from the past
The Transparent Sales Leader - The book on revenue leadership includes several quotes and lessons from past sales.
The Transparency Sale - the first book, (ironically) named one of the top 100 sales books of all time.

COMING IN JANUARY OF 2026 - Four Levers Negotiating - chock full of history quotes, too...pre-order now. 

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Beyond a Reasonable Doubt: Sales Hasn’t Changed

Beyond a Reasonable Doubt: Sales Hasn’t Changed

Todd Caponi