Beyond numbers: Creating a customer-centric future of finance
Update: 2024-05-27
Description
What drives people’s financial behaviors in real-life contexts? Do we truly understand what people need and what is functional for them? In the latest episode of One Vision, we welcome authors Erin Taylor and Anette Broløs to share the story behind their company, Finthropology, and to discuss their new book, Customer-Centric Innovation in Finance. Money is personal and emotional; financial institutions must find ways to adapt to the evolving digital world while maintaining the human elements behind financial transactions. The duo’s work serves as a great reminder that there is much value in actually talking to people and understanding where they come from — it doesn't always have to be bits and bytes.
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