DiscoverBreaking Through in Cybersecurity MarketingBeyond the CISO: How Founders Should Pitch Security Buyers
Beyond the CISO: How Founders Should Pitch Security Buyers

Beyond the CISO: How Founders Should Pitch Security Buyers

Update: 2025-09-10
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Episode Summary:


CISOs get all the cold emails, but they’re not always the ones who decide if your product lives or dies. In this episode, Rob Solomon (CrowdStrike) and Jennifer Reed (Amazon Web Services, AWS) join hosts Gianna and Maria to explain why the real buying power often sits with solution architects and security engineers.


They take us inside the AWS-CrowdStrike-NVIDIA Cyber Accelerator Program (Gianna is a mentor for the program), share how joint launches like Falcon for AWS Security Incident Response come together, and spell out what startups get wrong when pitching technical buyers. You will hear how to move past fear-based messaging, make adoption seamless, and why internal marketing matters as much as the external splash.




About the Guests


Rob Solomon is a Senior Cloud Solutions Architect – Alliances at CrowdStrike, where he designs and advises on secure, scalable cloud architectures and helps partners integrate CrowdStrike technologies into joint solutions. Follow on LinkedIn


Jenn Reed is a Principal Security Partner Solutions Architect at Amazon Web Services (AWS) and a former Chief Information Security Officer. She works with AWS partners and customers on cloud-native security, compliance, and technical strategy, bringing firsthand experience of what resonates (and fails) when pitching security leaders. Follow on LinkedIn




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Thank you for tuning in to another episode of Breaking Through in Cybersecurity Marketing. You can join the Cybersecurity Marketing Society on our website, main LinkedIn page, Instagram page, or podcast LinkedIn page. 




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Beyond the CISO: How Founders Should Pitch Security Buyers

Beyond the CISO: How Founders Should Pitch Security Buyers

Cybersecurity Marketing Society | N2K Networks