With the launch of the Apple Vision Pro, excitement about the potential of virtual reality (VR) and augmented reality (AR) is running hot. In this episode of The Management Lab, we explore these emergent technologies along with their most promising business applications and the challenges to their organizational use.

Research we discuss in the episode:

• Adhyaru, J. S., & Kemp, C. (2022). Virtual reality as a tool to promote wellbeing in the workplace. Digital Health, 8, 2055-2076.


• Berman, B., & Pollack, D. (2021). Strategies for the successful implementation of augmented reality. Business Horizons, 64(5), 621-630.


• de Regt, A., Barnes, S. J., & Plangger, K. (2020). The virtual reality value chain. Business Horizons, 63(6), 737-748.


• Porter, M. E., & Heppelmann, J. E. (2017). Why every organization needs an augmented reality strategy. Harvard Business Review, 95(6), 46-57.


• Riches, S., Taylor, L., Jeyarajaguru, P., Veling, W., & Valmaggia, L. (2023). Virtual reality and immersive technologies to promote workplace wellbeing: a systematic review. Journal of Mental Health, 1-21.


• Venkatesan, M., Mohan, H., Ryan, J. R., Schürch, C. M., Nolan, G. P., Frakes, D. H., & Coskun, A. F. (2021). Virtual and augmented reality for biomedical applications. Cell Reports Medicine, 2(7), 100348.