Beyond the label: Greenwashing, progress, and the future of sustainability
Description
In today’s world, sustainability is all around us — in headlines, boardrooms, and brand campaigns. But in the petrochemical and chemical industry, it’s a word that often sparks debate. The term greenwashing has become both a critique and a challenge. While companies make real investments in recycling technologies, carbon capture, and circular packaging, many efforts to improve our carbon footprint are dismissed as marketing tactics or accused of lacking real impact.
For young professionals entering the field, this presents a complex dilemma. How do we take pride in an industry that powers economies and innovation, while navigating accusations of greenwashing? What counts as genuine progress and what is just a label?
This podcast sets out to unpack the meaning of greenwashing and explore its implications across industry, policy, and society. We’ll examine whether recyclable and biodegradable packaging are genuine solutions, whether carbon capture is a game-changer or a “distraction”, and how media narratives shape what we believe about sustainability. And ultimately, we’ll tackle the hardest question of all: can petrochemical companies truly be part of a sustainable future?
Guest 
Abdallah Abou-Haidar
enior Regulatory Affairs, 
SABIC
Product Stewardship 
Sub-Committee Chairman, 
GPCA
Guest
Andrew Noel
Editor
chemicalESG
www.chemicalesg.com
Host
Ameena Fahad Al-Darwish
EDC/VCM Production Day 
Supervisor
EDC/VCM Plant, QAPCO |
Member, Sustainability
Sub-Council, GPCA Youth Council















