Jamie Filer Topics

• Rates, value, and the tension around telling your spouse to raise their prices
• Jamie's path from bodybuilding dot com live coverage to editor in chief of a Canadian muscle magazine
• Building the "anxious lesbian" niche and why mental health has to be part of coaching
• Eating disorders, control, and how strength training replaced calorie counting
• Hybrid athletes, aging, and stacking habits for mental health
• Subaru jokes, U Hauls, queer language, and why "lesbian" still matters
• Cancel culture, old tweets, and why neither of you is afraid of getting canceled over silliness
• How Matt actually uses ChatGPT as a business coach, therapist, and sparring partner

Bianca Sierra Topics

• Bianca's journey from Auburn to the Mexican national team and the NWSL
• Playing in Norway and Iceland, pregnancy, ACL rehab, and the lack of postpartum support
• Starting the Madre Movement in Monterrey to help moms return to sport
• Discovering HYROX post-retirement and winning her first race in Mexico City
• Breaking down her splits, sled technique, burpees, and why altitude smashed everyone
• Plans for pro weights, triathlon, and finding a second competitive career

Summary:
Matt sits down with two guests who rebuilt their athletic identities in completely different ways. First, coach and creator Jamie Filer talks about being an "anxious lesbian," the Subaru/U-Haul cultural clichés, and how she turned bodybuilding media work into a strength-focused coaching business with mental health at the center. Matt and Jamie get into cancel culture, pricing, marriage dynamics, and how ChatGPT unintentionally became part business advisor, part emotional support.

Then former pro footballer Bianca Sierra joins from Monterrey to tell her story: choosing Auburn over swimming, representing Mexico, grinding through the NWSL as a trialist, tearing her ACL on the morning she thought would be her last match before pregnancy, and navigating a postpartum comeback with almost no support. She explains how she started the Madre Movement for women, discovered HYROX through a gym invite, and ended up winning her first race overall at altitude in Mexico City. They talk about identity, retirement, training, and finding a new way to compete after leaving professional football.

Guest Links:
Jamie Filer
Bianca Sierra

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