The Big 12 Conference recently made a significant move in its media rights strategy by adding TNT to its roster of broadcast partners. Beginning in 2025, TNT will air 13 Big 12 football games and 15 men's basketball games annually. This addition marks a significant shift in the conference's media landscape, providing further exposure and potentially reaching new audiences.

This deal came about as a result of a settlement between Warner Bros. Discovery (parent company of TNT) and the NBA. As part of this settlement, ESPN sublicensed Big 12 football and men's basketball games to be televised on TNT. This strategic move not only provides the Big 12 with another prominent platform for its games but also leverages the existing relationship between TNT and the NBA, potentially attracting new viewers to Big 12 broadcasts.

The addition of TNT to the Big 12's media rights partners (which already includes ESPN and FOX) provides the conference with valuable exposure across multiple platforms. This increased visibility will undoubtedly benefit the conference in terms of recruiting, fan engagement, and overall brand recognition.

This new partnership with TNT marks a significant step forward for the Big 12 as it continues to enhance its media presence and solidify its position as a major player in college athletics.

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