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Big Advertisers Cut Spending on Social but Will Likely Return

Big Advertisers Cut Spending on Social but Will Likely Return

Update: 2025-10-09
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More large brands and advertisers, including Coca-Cola, Starbucks, and Unilever have announced plans to pause or reduce ad spending on social media platforms (mainly Facebook and Instagram) to protest the lack of controls to limit hate speech and misinformation.Morningstar anticipates that most of t....

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Big Advertisers Cut Spending on Social but Will Likely Return

Big Advertisers Cut Spending on Social but Will Likely Return