Bill Rogers



Bill Rogers is an experienced AI entrepreneur whose latest venture, ai12z, gives web content platform owners tools to build digital assistants and chatbots and to run gen-AI-powered searches.



We talked about:



his work at his latest startup, ai12z, which builds copilots designed to power content experiences

his use of the term "copilot" as a generic AI capability, to distinguish it from branded uses of the word

the two main capabilities of their copilot: question answering and ReAct (reasoning and action)

his take on RAG architectures and how ReAct fits into them

how integrating copilots into content and commerce architectures can guide users through complex interaction flows that are connected to third-party services

how to ensure that users have confidence in AI systems and that the systems are technically secure

the technical architecture that underlies their copilot platform

how copilots help write queries to search utilities and other information and knowledge sources to help with tasks like complex product comparisons

the variety of UIs their platform provides: search boxes, knowledge panels, etc.

how interactions with copilots can inform an organization's content planning

the importance of including image AI in this kind of platform, to both better understand the content and create more robust ALT text



Bill's bio

Bill Rogers is a visionary entrepreneur with a deep technologist background in AI and digital technologies. Recognized for significantly influencing the evolution of online experiences, Bill founded Ektron and served as its CEO. Under his leadership, Ektron emerged as a pioneering SaaS web content management platform, serving thousands of organizations globally. After Bill sold Ektron to Accel KKR, it merged with Episerver and became part of Optimizely. Bill then co-founded and led Orbita as its CEO, driving innovation in advanced conversational AI. Beyond these startups, Bill co-founded several other ventures and has had an expansive career in digital signal processing and robotics engineering. Bill holds a Bachelor of Science in Electrical Engineering from Boston University.

Connect with Bill online



ai12z

bill at ai12z dot com



Video

Here’s the video version of our conversation:



https://youtu.be/hJPnAvWXBlA



Podcast intro transcript

This is the Content and AI podcast, episode number 38. You wouldn't try to operate an airliner without a copilot, and you shouldn't operate a modern web architecture one function at a time either. That's the case that Bill Rogers makes for his latest AI startup, ai12z. His company builds AI copilots - in the generic, non-branded sense of that term - that enable robust search and discovery, streamline complex tasks like mulitfaceted product comparisons, improve accessibility, and even help with content planning.

Interview transcript

Larry:

Hi, everyone. Welcome to episode number 38 of the Content and AI podcast. I am really delighted today to welcome to the show Bill Rogers. Bill is a longtime veteran in the content management and technology world. He founded a company called Ektron years ago, which was acquired by Episerver, which is now known as Optimizely. He ran a conversational AI platform long before ChatGPT came out called Orbita, and he's currently the CEO and founder at ai12z. So, welcome, Bill. Tell the folks a little bit more about what you're up to these days.



Bill:

Thank you, Larry. Yes. So, at ai12z, what we're doing is we're focused on building essentially a copilot, enabling websites and mobile applications, the ability to take advantage of AI to help drive experiences.



Larry:

Nice. And that's a nice, succinct description of what you do,