In Episode 9, Steve and Devon sit down with Chief Digital Officer of JCDecaux North America, Mark Costa. Before the pandemic, you may recall jumping into a cab, driving down a highway, or waiting for a bus. All of those actions were likely accompanied by an advertisement of some shape or form. How did that ad get onto that huge screen? What determines which ad is shown when? How far away are we from a Minority Report or Blade Runner-like future where each of those out of home ad is personalized to me and me alone? We discuss all of this and more with Marc, who is a leader in the Digital Out of Home (DOOH) industry. He tells us how it works, where this is going, how COVID is impacting it all. Tune in to learn more about the intersection between advertising, architecture, and the environment.