Biohacking & the Business of Biohacking - Bernie Chats with Elias Arjan, BioHacking Expert, Business Brain LLC, discussing what is biohacking, the biohacking industry, a deep dive into several aspects of biohacking business opportunities and considerations for marketing your biohacking business, the importance of and how to get medical certification, biohacking franchises, startup incubators, as well as identifying your target market including Elias' 4 categories of biohacking consumers and the Innovation adoption curve. 

TIMELINE: 

0:00 overview

0:24 Introduction

0:55 Content Elias produces / How Athletes Train / Fitness & Exercise Physiology 

3:17 What is Biohacking?

6:28 High Intensity Interval Training 

6:47 “Health Optimization” as an alternative term to Biohacking

7:02 - 4 categories of biohackers

9:54 - Mitochondria & mitophagy 

11:02 - Innovation Adoption Curve / Innovators & Early Adopters

13:00 the business of biohacking and marketing agency research on biohacking trends

14:02 - The chasm “crossing the chasm”

14:41 - Will the Biohacking term stick?

15:11 - the 5th category, the extreme / original biohackers

16:19 - Target marketing Biohacking, or drilling down on your ideal client

19:52 - Evidence Based Biohacking and Biohacking being coopted by extreme phsudoscience marketers 

20:34 - Targeting your product to different segments

Evidence based biohacking

21:03 - How consumers and find the evidence & how businesses can add the evidence to their biohacking business, products and services

23:40 - Intermittent fasting, ketosis, ketone supplements and ketones breath meter  

24:19 - How biohacking businesses can do their own efficacy testing and benchmarking

24:28 - Should you do your own testing or outsource it our to a service like BioStrap Labs

25:35 - How large is the Wellness Industry? How does biohacking measure as part of the Wellness Industry?

26:09 - Mckinsey and Company Report on BioHacking (1st mention) 

26:42 - How has COVID affected the biohacking market and increased demand leading to a serge in biohacking

27:56 - Anti-fragility as a tool for COVID survival and more

28:08 - Navy Seals

31:55 - Getting to market faster leveraging Medical Device Certifications and choosing strategy

32:15 - making false claims like improved immune function

33:27 - What kinds of Medical Device Certifications do biohacking businesses and wellness businesses need for their products and services?

35:14 - biohacking market entry - raising capital for your biohacking business and getting FDA clearance 

37:03 - finding a professional to help you get Medical Certification

37:20 - Startup Incubators to grow your biohacking business - #StartupHealth #ScaleHealth #bioScienceLA #thefoundersinstitute

38:45 - Steps for Established Businesses or Franchises - Visionary stage and being matched with partner

40:58 - Franchising Biohacking Business Models & Developing a Biohacking products and services  

42:43 - Franchising Biohacking Business Models Opportunities for territories 

44:07 - Next Health

44:35 - Red Light Therapy Photobiomodulation / Anti-aging / Medispas / Functional Medicine

45:35 - Business Models adding on to your existing business

48:16 - Back to the McKinsey Study

50:45 - Spermidine Life from Longevity Life & replacing resveratrol  

51:39 - Sleep - the importance of sleep and sleep optimization & #BioStrap to track sleep patterns 

53:50 - Mindfulness

55:08 - Peak Brain L.A. #PeakBrainLA

56:12 - Virtual Neuro-feedback model

56:58 - #Osteostrong - bone density development - antigenic loading

57:50 - #UpgradeLabs

58:50 - #Restore fitness recovery centres biohacking franchise model 

1:02:47 - #BusinessBrain

1:03:22 - How to handle dissatisfied biohacking consumers who feel they didn’t get the results they wanted; N=1 and understanding efficacy 

Managing biohacking consumer expectations 

1:09:04 - When is it a good time to get into the Biohacking business

How much of a runway should you have ?

1:09:42 - What length of financial runway should you have for your biohacking business

1:11:12 - Supply Chains

1:13:00 - Who are the target consumers for biohacking services?

1:14:41 - what’s the best was to get exposure to consumers for your biohacking products and services

1:15:27 - target marketing - reverse engineering for profitability and identifying sales channels - referral source, influencers, general public

1:16:15 - pinpointing your target market's persona

1:20:00  - Dental Industry and Teeth Whitening analogy

1:21:07 - Elias pivoting to Business Brain 

1:23:15 - How to contact Elias

1:23:48 - Elias’ philanthropy and bio

1:24:54 - Outro discussion

Mckinsey Report on the biohacking industry:

https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/feeling-good-the-future-of-the-1-5-trillion-wellness-market

Get in contact with Elias at:

https://www.linkedin.com/in/eliasarjan/

https://www.eliasarjan.com/

Also check out the Webinar series Elias is working on called “The Business Of Biohacking”

Tags:

#mindfulness #Biohacking #HighIntensityIntervalTraining #HITTraining #HealthOptimization #Mitochondria #mitophagy #InnovationAdoptionCurve #EarlyAdopters #EvidenceBasedBiohacking #biohackingbusiness #biohackingproducts #biohackingservices #Intermittent #fasting #ketosis #ketonesupplements #StartupHealth #ScaleHealth #bioScienceLA #PeakBrainLA #Osteostrong #UpgradeLabs #BioStrap #EliasArjan #biohackingcovid #biohacking #fitness #fitnesstraining #biohackweight