Business development is vital to making sure your company is successful. The part of biz dev Chris and Jason are focusing on in this video is relationships. They talk about the fact that almost all business relationships begin online, which is why your social media marketing must be on point. Those relationships will eventually turn into face to face communication, whether it's at your office, at a lunch or dinner, or at a networking event, so your interpersonal skills must be on point as well. They suggest you periodically check your efforts and continue your education in both areas.