BizTech Forward #08: MarTech & Data: The Modern B2B
Update: 2024-12-16
Description
In this episode of BizTech Forward, Anni chats with Scott Rayburn, VP Marketing at DataArt, about how marketing has evolved with the rise of data and technology. From B2B branding to martech, content, SEO, and sales enablement, Scott tells us how data is shaping today’s marketing strategies and what’s next. Plus, find out Scott’s unpopular opinion on the future of creative marketing in B2B!
Scott Rayburn on LinkedIn: linkedin.com/in/scott-rayburn
Reach out to us at biztechforward@dataart.com
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