Black Friday Without the Profit Burn
Update: 2024-11-16
Description
In this episode of the Paywall Podcast, sponsored by LeakyPaywall, Pete and Tyler discusses the optimal Black Friday strategies for news and magazine publishers, emphasizing the importance of offering time-based discounts over monetary discounts to reduce subscriber churn. The conversation covers various pricing structures and ways to elevate subscribers to higher commitment plans, such as annual subscriptions and premium tiers. They critique a Black Friday promotion by the Olive Press and suggest alternatives to better maintain the value of the content.
The discussion also includes a review of successful pricing tactics used by the Salem Reporter and offers practical advice for publishers to enhance their subscription models.
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