Blacksmiths Capital Research: Marketing Strategy & Investment Analysis with Maurice Davis.
Description
Welcome to this podcast episode from Blacksmiths Capital Research, a Midwest-based capital markets and investment analysis platform, by De'Airius "De" Salibi and Mohamed "Mo" Traore.
Thanks to Shane Bracko for the outro song for this episode of Blacksmiths Capital Research!
For Today's episode, hosted by Mohamed :
Maurice Davis is the Owner & Chief Marketing Officer of Marketing Growth Strategy, and a former financial advisor for Merrill Lynch.
No stranger to “wearing multiple hats”, he holds several positions within the Cedar Rapids area, such as Empower Program Manager for Jane Boyd, Treasurer for the African American Museum of Iowa, and a Board Member for the Cedar Rapids Freedom Festival.
I met Maurice through the TechStars Iowa Startup Weekend Competition this past April. We were on the same startup team - I highly enjoyed the experience, and we’ve been sure to stay in touch ever since. I’ve learned a lot from Maurice, and I think that our listeners can, too. I believe that there is a major connection between marketing strategy and financial results. If a publicly traded company sucks at marketing and has a [sub-]standard product offering, I worry about their future financial performance.
Listen in to this episode to learn more about marketing strategy and expenditures, its effects on financial performance (as we see it), and how to use some of these ideas in your investment analysis toolkit.
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