Blizzard-Tecnica: 10 Years of Designing Women-Specific Skis & Boots
Description
Do “women-specific” skis need to exist? What about ski boots? In our conversation today, Leslie Baker-Brown shares her thoughts after leading Blizzard-Tecnica’s Women2Women program for the past 10 years.
Few people have been as deeply involved with women’s ski gear — and the community of women in skiing — as Leslie. Today, she discusses what the landscape looked like 10 years ago; the details of how and why the Women2Women program designs truly women-specific products; the cases where a unisex approach makes more sense; why it’s so hard to find a 130-flex boot if you have small feet; how the industry has changed for the better; and more.
RELATED LINKS:
BLISTER+ Get Yourself Covered
Women2Women Home Page
Blizzard Black Pearl 88 Special Edition
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TOPICS & TIMES:
BLISTER+ Members (1:36 )
Leslie’s History w/ Blizzard-Tecnica (3:15 )
Formation of Women2Women Initiative (4:41 )
Marketing to Women in the Early Years (8:45 )
Current Trends (13:12 )
Black Pearl Series (15:10 )
Graphics (19:49 )
Most Important Factors in Designing Women’s Gear (22:35 )
Ski Boots (25:10 )
Current Challenges (30:30 )
Education (33:44 )
Book and skis for kids, Hilaree, scholarship programs (39:21 )
Community (42:30 )
Unisex Gear (47:36 )
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