DiscoverAfter EarningsBlock CFO & COO Amrita Ahuja on Cash App, Afterpay, and the Future of Fintech
Block CFO & COO Amrita Ahuja on Cash App, Afterpay, and the Future of Fintech

Block CFO & COO Amrita Ahuja on Cash App, Afterpay, and the Future of Fintech

Update: 2025-09-22
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On the latest episode of After Earnings, Ann Berry sits down with Amrita Ahuja, the CFO & COO of Block, to break down the company’s recent performance and how it's leveraging its multiple brands to drive long-term growth. The conversation explores Block’s capital allocation strategy, AI-powered underwriting and how each of its businesses from Cash App and Square to Afterpay aims to expand financial access.




00:00 – Amrita Ahuja joins


00:15 – What Ties Block’s Brands Together?


03:06 – How Block Allocates Capital Across Business Units


05:23 – Is Rule of 40 Outdated?


06:34 – How Cash App Grows Market Share


09:14 – Competing with PayPal and Venmo


10:32 – Why Teens Are the Future of Cash App


12:05 – How Cash App Customers Graduate Across Products


14:02 – Integrating Afterpay Into Cash App


15:24 – AI, BNPL, and Personalized Lending


18:22 – Will Block Offer Mortgages or Auto Loans?


19:56 – Block’s M&A Strategy


21:08 – Bitcoin Mining with Proto Rig




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Block CFO & COO Amrita Ahuja on Cash App, Afterpay, and the Future of Fintech

Block CFO & COO Amrita Ahuja on Cash App, Afterpay, and the Future of Fintech

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