Interview with Danny Brown Wolf, CoS with Upland - with Jillian Godsil

Danny Brown Wolf was poached to go and work with Upland by a headhunter.
She tried to refuse saying that she worked B2B, not B2C. She did not know what
metaverse was being pitched.

 “When I heard Upland I thought it was gaming but the recruiter
pestered me until I met Dirk and Edan (the two cofounders) and heard their
vision. Then the penny dropped and I realized Upland was a blend of an economic
platform. It may have started as a game, and there are gamification elements,
but the real value proposition is the economy of Upland.

 “I was excited as their future plans centered on User Generated
Content (UGC). The other main kicker was the metaverse was mobile first. Not
everyone has or wants a headset, not even a new Apple headset, but everyone has
a phone.”

Underpinning the metaverse is the community according to Brown
Wolf. “We keep in mind the community at all times. It is totally transparent
and in fact the community can see any changes on chain even before we announce
it.

 “The community has even created analytic services that abstract
data directly from the blockchain. They make decisions independent of Upland.”