Jeffrey Altstadter, XFL's Vice President of Communications on Messaging a New Sports Brand and Building Fan Loyalty

Brandon Harris, Founder and CEO of Playmaker on how to create valuable content on social and avoiding the urge to be "brand-safe"

Deandra Duggans, Las Vegas Aces VP of Brand Marketing on Moving from NFL to WNBA and Storytelling During a Championship Run

Travis Murphy, Former NBA Senior Director of International Government Affairs on Sports Immigration, Diplomacy and Jetr Global

Melinda Travis, CEO and cofounder of Mile 44 on Sports Production, Creative Content for Gen Z & Building Workplaces for Younger Generations

Sarah Flynn, CMO at Thirty Five Ventures on Creating an Investment/Content Brand and How the Athlete Voice is Transforming Sports Media

Corey Leff, aka "JohnWallStreet' of Sportico, on Newsletters, the Sports Business Boom and NFTs in Sports

Daniela Marulanda, ESPN Features Associate Producer on Impactful Storytelling, Spanish Language Sports in the US and MLB Lockdown Thoughts.

Megan Reyes, Creator of "More Diverse Voices in Sports" on creativity and community on social media and broadening mental health discussions

Dan Lust, Sports Law on Conduct Detrimental, & Thoughts on NIL, Cleveland Guardians and League rules vs Law

Joe Favorito, Sports PR/Marketing Legend on capturing audience attention over 30 years & the resonance of storytelling

Bo Han, Founder of Buzzer on importance of the live sports experience, bridging generational consumer behavior and the Strive initiative

Anthony Caponiti, CEO & Co-Founder of Hashtag Sports, on building an event-based business & creators and marketers in sports

Jabari Young, CNBC National Sports Business Reporter on learning from mentors, appreciation for good sports writing and Team USA Basketball

UPenn Japanese History Prof. Frederick Dickinson, Japan's long history with the Olympics and the politics behind the Tokyo Games

Ben Fischer, SBJ's NFL Reporter, the rapid growth of sports business journalism, covering different beats & how the NFL stays on top

Tyger Danger, Director of Brand and Culture Communications, Turner Sports & Bleacher Report on good sports PR, expanding voices in sports

Dr. Lindsay Sarah Krasnoff on the study of Sports Diplomacy, how sports fits into national identity and the growth of basketball in Africa

Ashley Besecker, Pro Sports Nutritionist on nutrigenomics/nutrigenetics, training for longevity and how to be a good sports parent

Jen Choi, Atlanta Hawks Director Of Impact & Innovation on joining the front office, innovation in the NBA and AAPI activism in sports