This fourth podcast in the series focuses on IDEA Center employee Ben Hoggan and his position within the center. Ben is currently running the IDEA Center's Problem Validation team that uses primary research to validate customer pains in the market before any investment is made in a potential company.  Problem Validation is the first stage that technologies passing the risk assessment process at the University advance to for de-risking and consideration for the potential to launch a new startup.

#BoldFail is also a celebration of strategic failure. No successful startup or entrepreneur goes from success to success. All experience multiple challenges and failures along the way. Failure by itself is neutral, neither good nor bad. The question is: what did we learn from it? Failure in operations and failure that results from complexity can be prevented with proper processes, oversight and care. But failure that comes from pushing beyond boundaries is a commendable, necessary step because it breaks new ground on the path to discovery. #BoldFail is a celebration of the mindset that sees the future, seizes opportunity and embraces failure as a routine step toward success, a chance to persevere or pivot rather than quit.