Bonfire of the sanities, the Allen Curve, and why video can overcome trust issues for entrepreneurs
Description
How a dispute over a farmer's bonfire sparked a train of thought about mistrust, and how the Edelman Trust Barometer report backs up the impression that people aren't in favour of anyone that's in authority.
That means entrepreneurs and business too! We've all got a bad reputation before we've started communicating. If we made money during COVID we're mercenary, if we lost money during COVID we are bad at business and possibly out of business.
So how can entrepreneurs use PR to build their reputation and put the fires out as they rebuild loyalty and trust. The answer is in this podcast, and on my website at http://www.eastwestpr.com/speakpr
For a blog post which accompanies this please visit:
https://www.eastwestpr.com/blogs/
You can reach Jim James on Linkedin:
I also talk about SPEAK|pr - our 5 Step Methodology for entrepreneurs to manage their own PR. Do please come and download a free copy
http://www.eastwestpr.com/speakpr
Subscribe to our newsletter here
EASTWEST Public Relations Group was founded in Singapore in 1995 and has a company in China and the UK. Jim James is a British entrepreneur who has spent the past 25 years building businesses using PR, whilst running a multi office Agency serving over 500 clients.
Support the show (http://www.eastwestpr.com)
Am I adding value to you?
If so - I'd like to ask you to support the show.
In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.
Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.
Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.
If I'm adding value to you, please support me by clicking the link now.
Go ahead, make my day :)
Support the show here.