Yoav Oz is the Co-Founder and CEO of Rep AI, the conversational commerce platform giving online shoppers the kind of guided experience you’d expect from an in-store salesperson.

The spark came from Yoav’s own frustration: landing on ecommerce sites where he was ready to buy but stuck with eight pages of product copy and no one to answer his questions. Call centers felt broken. Chatbots felt generic. Out of that gap came Rep,  short for “representative”: an AI sales assistant trained to step in at the exact right moment, with the context of everything a shopper has clicked, viewed, or abandoned.

Yoav isn’t building alone. Alongside him is Shauli Mizrahi, Rep’s CTO and co-founder, who brings years of experience in behavioral AI. Together, they’ve built a tool that doesn’t just cut support costs: it upsells, converts hesitant browsers, and helps brands maximize the traffic they’ve already paid to bring in.

Their story blends SaaS know-how with ecommerce scrappiness: from proving AI could act like a real salesperson, to showing how conversational data can optimize entire funnels, to scaling integrations that slot into any brand’s existing stack.

Whether you’re running a DTC store, trying to push up average order value, or rethinking how AI fits into your tech stack, Yoav shares a candid look at why the ecommerce funnel is broken and how Rep AI is working to fix it.

In This Conversation We Discuss: 

• [00:48 ] Intro
• [01:22 ] Sharing career paths before entrepreneurship
• [03:23 ] Bridging gaps between chatbots and consumers
• [07:01 ] Shifting mindset from support to revenue
• [08:33 ] Training AI with millions of conversations
• [12:55 ] Optimizing websites beyond guesswork
• [15:41 ] Creating experiences that drive purchases
• [17:16 ] Personalizing offers beyond discounts
• [18:11 ] Customizing tone of voice for every brand

Resources:

• Subscribe to Honest Ecommerce on Youtube
• eCommerce shopping AI agent www.hellorep.ai/
• Follow Yoav Oz linkedin.com/in/yoavoz
• Follow Shauli Mizrahi linkedin.com/in/shaulimizrachy

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