Having previously built a 7-figure agency and consulted many 7 and 8-figure DTC brands on their marketing strategy, Nigel knows what it takes to implement complex paid social campaigns at scale.

He is the CEO of Alpha Inbound, a growth marketing agency that helps Shopify brands find higher quality traffic on Meta & TikTok for less by creating, testing and scaling highly engaging UGC content.

In This Conversation We Discuss: 

• [00:00 ] Intro
• [01:20 ] How Nigel started with Alpha Inbound
• [02:38 ] What makes Alpha Inbound different
• [04:00 ] The partners that Alpha Inbound works with
• [05:40 ] Alpha Inbound’s “secret sauce”
• [08:06 ] MER gives a wider perspective
• [09:25 ] MER makes the attribution problem simpler
• [10:40 ] Marketing isn’t just direct response advertising
• [11:08 ] Branding vs direct response advertising
• [12:08 ] SMBs want to be brands but they don’t know how
• [12:33 ] Questions to ask before investing into paid ads
• [14:39 ] An agency that is great asks more questions
• [15:15 ] Are the “agency horror stories” their own fault?
• [16:40 ] VC-backed companies are pressured
• [17:02 ] Why Chase doesn’t to work with funded brands
• [17:29 ] Brands, trust the agencies’ processes
• [17:54 ] Economics, resources, expectations
• [19:08 ] How to grow from a million
• [19:52 ] What should your LTV and margins be
• [20:22 ] How Alpha Inbound puts together content
• [21:22 ] Volume to test, systems to make volume
• [21:59 ] Looking at ROAS and day 1 attribution
• [23:22 ] Budgets doesn’t instantly mean success
• [24:48 ] The platform always wins
• [25:02 ] Percentage of gross revenue to invest in growth
• [26:14 ] You really have to pay to play
• [26:37 ] What if you can’t spend $10k on ads?
• [27:40 ] Where to find Nigel

Resources:

• Subscribe to Honest Ecommerce on Youtube
• Performance digital marketing agency who empower DTC Brands by sending high-quality traffic into their Ecosystem alphainbound.com
• Connect with Nigel linkedin.com/in/nigelthomas-ai

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