Bonus Episode ✨ - Our take on the BBC's The Apprentice (Episode 2, Season 16) - When Branding really matters!

Update: 2022-01-14

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✨ BONUS episode alert ✨

Today Kiya & Rach discuss last nights episode of The Apprentice on BBC. On the show, the teams were tasked with a brief to create a children’s electric toothbrush and accompanying app that encouraged 6-8 year olds to brush their teeth. The girls discuss the design decisions made and how they could have been improved from a branding perspective 😵‍💫 they dig deeper into each of the concepts and pinpoint what they felt was missing. They discuss each teams dynamic, how well they worked together and their thoughts of how they presented themselves with Lord Sugar in the board room.

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