Episode 5 - Mental Blocks and navigating a branding process
Description
Welcome to our fifth podcast episode! We're so happy you're here ✨This is a podcast from the perspective of two designers, Kiya and Rach 👩🏻💻👩🏻💻 Kiya is a Junior Designer and Rach is a Senior Designer/Art Director running her own business. In this episode you'll hear when the girls experience mental blocks and how this differs with different types of projects. They breakdown how to recognise blocks as opposed to being overwhelmed. Rach discusses how she would approach an intense deck project and Kiya talks on tight deadlines and how they motivate them to make informed decisions, whilst being accountable to client promises. They discuss how distraction can creep in with multiple apps and platforms being available on your computer, how to manage big projects and the output of these visually when presenting back to a client. Rach highlights the importance of research and discovery, and the pair discuss what concepts are. They reflect on a past moodboard project and discuss how they would encourage a client to say they HATED something 🤷🏽 Kiya questions a branding process and what it involves, including the difference between a brand vs. a logo and copywriting vs. tone of voice. Rach touches on a brand that that has developed what she regards as a 'movement' (future episode to come where they discuss this in wayyyy more detail).
United States
