DiscoverSmall Business Quick WINS w/ Jay Schwedelson l Presented By ThryvBoosting Engagement with Effective Call-to-Action Buttons
Boosting Engagement with Effective Call-to-Action Buttons

Boosting Engagement with Effective Call-to-Action Buttons

Update: 2024-11-21
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Description

In this episode of Small Business Quick Wins, host Jay Schwedelson discusses the significant impact that call-to-action (CTA) buttons can have on engagement rates for social media posts, emails, and website forms. He emphasizes the importance of using first-person language and specific, action-oriented phrases to increase click-through rates and form submissions.

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Best Moments:

(00:56 ) Introduction to the topic of call-to-action buttons

(01:32 ) The impact of button text on engagement rates

(02:44 ) The power of using first-person language in call-to-action buttons

(03:39 ) Examples of effective button text for emails and social posts

(03:51 ) Tips for improving form submission rates on websites

(05:09 ) The importance of analyzing website bounce rates

(06:30 ) The need for continuous testing and iteration of button text

(06:46 ) Introduction to Thryv, the podcast sponsor


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Boosting Engagement with Effective Call-to-Action Buttons

Boosting Engagement with Effective Call-to-Action Buttons

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