Borrow from Marketing to Boost Learning Impact with Bianca Baumann and Mike Taylor
Update: 2025-05-28
Description
To elevate your training, it’s time to take a page from the marketing playbook. In this episode, we’re joined by Bianca Baumann and Mike Taylor—co-authors of Think Like a Marketer, Train Like an L&D Pro: Strategies to Ignite Learning—to explore how applying marketing strategies within learning programs can supercharge engagement, drive measurable impact, and secure stakeholder buy-in.
Bianca, VP of Learning Solutions & Innovation at Ardent Learning, and Mike, a learning consultant at Nationwide, share actionable insights on:
- Building a program content strategy that captures learner attention
- Leveling up with technology and measurement tools
- Tapping into the emotional drivers that make learning stick
Marketing strategies go beyond boosting program visibility. Learn to create learning experiences that resonate and reframe your L&D mindset through a marketer’s lens.
Resources:
- Book: https://www.td.org/product/book--think-like-a-marketer-train-like-an-ld-pro/112507
- Website:
- Bianca: https://www.biancabaumann.com/
- Mike: https://mike-taylor.org/
- LinkedIn:
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