DiscoverNot Nice. Clever. | Personal Branding, Marketing & Business Growth For Introverted EntrepreneursBorrowed Land vs. Owned Brand: Why Personal Branding Matters More Now Than Ever!
Borrowed Land vs. Owned Brand: Why Personal Branding Matters More Now Than Ever!

Borrowed Land vs. Owned Brand: Why Personal Branding Matters More Now Than Ever!

Update: 2025-09-25
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Big companies buy, sell, merge, and rebrand all the time and with Compass Real Estate's recent acquisition announcement, now felt like the perfect time to talk about why personal branding is SO important for ALL entrepreneurs!

This isn’t just about real estate. 

Your personal brand is your most reliable insurance policy, no matter what industry you’re in.

This episode is your reminder that if you’re building your career or while hiding behind someone else's logo, you’re building on borrowed land. This is true for brokerages, social media platforms or affiliate partners!

Check out Candice's Instagram carousel about this topic!

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Borrowed Land vs. Owned Brand: Why Personal Branding Matters More Now Than Ever!

Borrowed Land vs. Owned Brand: Why Personal Branding Matters More Now Than Ever!

Kat Torre and Candice Carcioppolo: Personal Branding & Business Growth Experts