Bouncers, Pre-Digested Coffee and Why What You Call It Matters.
Update: 2021-11-11
Description
This week we are talking about why Bertie gets turned away from clubs, Paul's bad choice of biscuits and how labels really matter.
Every industry has identical products that are being sold for polar opposite prices and it all comes down to what "information" sits around the product and not the product itself.
The reality is what you call what you sell makes the difference between making money and making up the numbers.
It's a good one.
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