Brain Glue with James I. Bond — How to Make Ideas Stick
Description
James I. Bond is one of America’s leading behavioral management specialists. He joins the show to talk about his book Brain Glue, which was named a 2023 Best Business Book finalist by Publishers Weekly.
We discuss:
- How selling becomes much easier by making your ideas “sticky”
- The desire to connect with others and make your ideas connect
- The science of persuasion
- Understanding the way people learn about ideas
- The power of humor
About the host
Ross Romano is a co-founder of the Be Podcast Network and CEO of September Strategies, a coaching and consulting firm that helps organizations and high-performing leaders in the K-12 education industry communicate their vision and make strategic decisions that lead to long-term success. Connect on Bluesky or LinkedIn
I also host Sideline Sessions, a podcast for coaches and parents of student-athletes. The show features conversations with coaches and performance experts in the NFL, NBA, NCAA, Olympics, and more. Listen here: https://bit.ly/3Rp0QGt
United States
