Brand Building in Softball with Tony Rico
Description
Ever heard of “look good, play good?” Tony Rico, President of Firecracker Softball Inc., sits down with Jami Lobpries to discuss the keys to player development and effective coaching that have helped him develop some of the game’s greatest players and brands. Rico reveals his favorite car ride tunes, shares stories from his 20+ years of coaching, and gives insight into player and team branding within the world of fastpitch softball.
Tony is a trailblazer in softball. He was the first organization to expand its brand across the country. He was also one of the first people to start working with competitors, which eventually led to the formation of the Alliance Fastpitch. Tony shares why the Alliance is important and his excitement for what’s to come.
Want to hear about the most challenging player he’s coached? Or who he thinks was the best travel ball player he’s coached against? Join the car ride home with Tony Rico to hear!
United States
