Brand Disasters: Ratners — How to Lose $1 Billion in 10 seconds
Update: 2020-08-26
Description
Who would've thought that a simple joke could lose you a billion dollars? Gerald Ratner spent 6 years growing Ratners from 120 stores to 2000. All that progress would be undone in a matter of seconds. Learn more about Gerald Ratner's infamous speech in this episode.
Brand Origins is hosted by Chris Garin
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